Morphogenesis’s Harley Davidson Corporate Office in Gurgaon is inspired from the iconography of the legendary brand. The brand image and associated identity of Harley Davidson Motorcycles is explored to derive a language of interior design somewhere between representation and abstraction. The programmatic requirements of the office space demanded a flexible and accommodating design wherein the workspaces can extend and convert into spaces for functions, workshops and parties.
The design is a single, unified space with compact enclosures that open to form the gathering spaces. The adventurous ethic of Harley Davidson is imbibed into the design language of the office with graphic walls, symbolic elements and modern, aerodynamic designs. The backdrop of the reception has Harley Tanks painted by various artists.
From Harley Davidson bikes set for display, to the HD badge cut to make a screen and the bike handles acting as door handles, the design imbibes peculiar design elements of the bikes. Some intricate and expressive details in the interiors of the office are inspired from the automobile. The colour palette of the office containing Orange, Black and Grey is also derived from the Harley Palette. The interior design of the Harley office thus becomes an exercise in finding a common plane between brand aspiration and ethic and the expressive functionality of an architectural space.
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